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Podcast: Give Your Practice an Image Overhaul with Judy CapkoPodcast Editor Judy Capko, author of the runaway best-seller, Secrets of the Best-Run Practices, 2nd Edition, discusses in this 20-minute podcast, why Image Overhaul of the medical practice is a critical topic and activity for all medical practices, how to tie the key elements of "image" to a practice, why an image is more than a new logo and letterhead, how to broach the subject with physicians and staff members who may sensitive or defensive when critiquing "their image," how to get buy-in and commitment to explore an image and finally, some suggested inexpensive first steps to improving the practice's image. www.capko.com and www.greenbranch.com for Judy Capko's books -- Secrets of the Best-Run Practices and Take Back Time: Bringing Time Management to Medicine.
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