Greenbranch Publishing

In this 20-minute podcast interview with Cheryl Bisera, marketing image consultant for healthcare from www.cherylbiseraconsulting.com, she discusses the curious concept of closing the medical practice at lunchtime, the financial impact on medical practices when they shut down for lunch, the reasons why some medical practices feel obligated to do this, the true meaning of a patient-centered practice, and strategies practices can use to change this old-fashioned practice.

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00:19:32 4.60mb download General Practice Management

In this 20-minute podcast, Laurie Morgan of Capko & Company discusses the issue of Online Reputation Management for the Medical Practice.  Hear her practical commentary on this growing issue for medical practices.  More and more physicians are finding themselves being rated on online sites and Ms. Morgan discusses the biggest mistakes medical practices make in managing their online reputations, the first steps practices should take in managing their reputations online, and how to avoid online reputation management becoming a huge time sink for physicians and managers.  Also hear some surprising statistics about online reviews and ratings!   www.capko.com

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00:24:25 5.63mb download General Practice Management

Dr. John Guiliana & Dr. Hal Ornstein

In this 20-minute podcast, the authors of the best-seller, 31 ½ Essentials for Running Your Medical Practice, discuss the biggest challenges that doctors have, the elements of change that are good for practices, the attributes of a good healthcare provider, and the mission that keeps them, John Guiliana and Hal Ornstein going - the drive to help other doctors, their practices, and patients.

http://shopmpm.com/Essentials-for-Running-Your-Medical-Practice.asp

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0:25:32 5.84mb download General Practice Management

Podcast Editor

Judy Capko, author of the runaway best-seller, Secrets of the Best-Run Practices, 2nd Edition, discusses in this 20-minute podcast, why Image Overhaul of the medical practice is a critical topic and activity for all medical practices, how to tie the key elements of "image" to a practice, why an image is more than a new logo and letterhead, how to broach the subject with physicians and staff members who may sensitive or defensive when critiquing "their image," how to get buy-in and commitment to explore an image and finally, some suggested inexpensive first steps to improving the practice's image.  www.capko.com and www.greenbranch.com for Judy Capko's books -- Secrets of the Best-Run Practices and Take Back Time:  Bringing Time Management to Medicine.

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0:16:32 3.79mb download General Practice Management

Dr. Walter West

In this 20-minute podcast, Dr. Walter West from www.practicemanagementacademy.com, discussed practical details of hiring and recruiting good employees for your medical practice. He covers the following: Surprisingly, why money is NOT the most important thing an employee looks for in a job, how to effectively use your office manager or administrator in the recruitment process, how to run staff meetings that work for you, how to go about finding and keeping good people, how to motivate employees to do more than just show up, the importance of employee reviews (and terrifically smart strategies to make the process more palatable).

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0:30:29 6.98mb download General Practice Management

Jim Stape

In this 20-minute podcast, Jim Stape, Practice Manager at Gilbert Center for Family Medicine in Gilbert, Arizona, www.gilbertcenter.net discusses the lessons learned by their small practice in applying for, and successfully gaining, NCQA patient-centered medical home recognition. He covers why the practice executives thought that they could achieve NCQA patient-centered medical home recognition, how and why incorporate Health IT to measure and report on care-giving activities, the tools and processes that have been especially helpful to them, the top benefits to the patients, and words of wisdom (and encouragement) for other small practices applying for the PCMH recognition. This podcast accompanies the excellent article that Jim Stape wrote for the Nov/Dec issue of The Journal of Medical Practice Management. For listeners who want a free copy of this issue, send an email to info@greenbranch.com.

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0:20:21 4.66mb download General Practice Management,Technology

Podcast Editor

In this 20-minute practical podcast, Judy Capko, author of the runaway best-seller, Secrets of the Best-Run Practices, 2nd Edition, discusses Dealing With the Grouchy Patient. In many practices there has been a change in patients' attitudes when they come into the office. Of course, many of them are ill, but others are frustrated with the workflow through the practice, their financial obligations, and some patients just seem downright grouchy. What can the practice do to help turn this around? Judy discusses how these patients have an impact on the staff members, how to embark on the goal of a patient-centered practice, what can staff members do to improve the patient experience, how some practices just exude enthusiasm and others just don't seem to connect, and what is the biggest change that a practice can make to get patients on their side and improve the working relationship. Judy Capko can be contacted at www.capko.com and her books can be ordered at www.greenbranch.com, Secrets of the Best-Run Practices and Take Back Time: Bringing Time Management to Medicine.

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0:13:11 3.02mb download General Practice Management

Podcast Editor

In this 20-minute podcast hear Jeffrey Gorke, author of the new book, "The Physician's Guide to the Business of Medicine:  Dreams and Realities," give hints for physicians as they search for their first job (or a change in job) --  how to size up a practice, the questions that must be asked, and why it is crucial for physicians to understand the "business" of medicine.  His no-nonsense book is broken down into 2 parts:  the job search and the business component of the job search.  MDs will find this play book essential as they look for their dream practice -- and this book will better prepare practice administrators and physician partners for positioning the practice as they recruit new physicians.  Jeffrey Gorke,  www.castlegatemanagement.com

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0:14:57 3.42mb download General Practice Management
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